1. Write in an "Inverted Pyramid" (journalistic) style (Neilson, 1996)
- Important points (conclusion) first
- User's scan in an F-pattern and will only read in more detail if interested
2. Split information into "chunks" (Dartmouth, 2003)
- "use smaller, coherent pieces to avoid scrolling"
3. Use hypertext links to connect the pages (or "chunks")
- these links should indicate the information at the end
- A short summary along with the link is helpful
4. "Be concise"
- Use bulleted or ordered lists
- Use colour to distinguish important points
5. Consider the user's needs
- attach a .pdf printable version if the work is detailed and needs intense reading
- aim for quick downloading by small images and sparing use of multimedia
Jacob Neilsen (Neilsen, 1994) noted the following changes to his original findings:
- Web users scroll more
- Users want faster downloads
- Prefer a search option in each page/site
Neilsen, J (2008)
Writing Style for Print vs. Web. Retrieved April 8, 2009, from http://www.useit.com/alertbox/print-vs-online-content.html
Neilsen, J (1996)
Inverted Pyramids in Cyberspace. Retrieved April 8, 2009, from http://www.useit.com/alertbox/9606.html
Morkes, J & Neilsen, J (1996)
Applying Writing Guidelines to Web Pages. Retrieved April 8, 2009, from http://www.useit.com/papers/webwriting/rewriting.html
Dartmouth College (2003)
Writing for the Web. Retrieved April 8, 2009, from http://www.dartmouth.edu/~webreach/articles/text.html
Neilsen, J (2008)
Writing Style for Print vs. Web. Retrieved April 8, 2009, from http://www.useit.com/alertbox/print-vs-online-content.html